Patrick Hanlon Curriculum Focus: Strategy Patrick Hanlon is acknowledged as one of the top branding practitioners in the world. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future has been translated into five languages. As CEO and founder of THINKTOPIA®, he shepherds a roving troupe of research analysts, trend spotters, social anthropologists, cultural enthographers, new venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others, to become change agents for the world that is to come.